How RecyclicTech writes pages Google Search can trust

RecyclicTech’s public pages are written for organisations that need retired IT collected and evidenced. They are not written to flood Google with near-duplicate town pages. Google’s spam policies (updated 2026) treat scaled content — including generative AI used to make many pages without adding value — as spam, including attempts to manipulate AI Overviews.

The working rule: one operational scenario (or a city that has a distinct lot type) per page. Deutschschweiz and Romandie are written separately. We do not ship a French calque of the German text. We do not invent ISO 27001 certification, a Bahnhofstrasse office, or a SWICO membership number.

What we actually check on every URL

Unique title, unique meta description, one H1, a self-canonical on recyclictech.com, reciprocal hreflang where a language edition exists, crawlable links with descriptive anchors, and image alt text that describes the photograph — or no image.

Share cards must match the visible page. grok.me is a builder hostname, not a second public site. JSON-LD must repeat facts already on the page: Organization once, FAQ only when those questions are visible, no invented reviews.

Official sources, not a skill dump

Google publishes Agent Skills for Cloud, Ads and Analytics under Apache 2.0. RecyclicTech keeps that catalog in internal operator files. We do not republish GKE or BigQuery recipes on this domain — that would be hosting third-party filler to borrow a domain, which Google’s site-reputation policy forbids.

The eighteen Search Central documents this site is written against are listed below. Each link goes to developers.google.com. Read those. Do not take ranking advice from an SEO blog that rewrites them.

Official Google Search Central documents

• Spam policies for Google Web Search
• Creating helpful, reliable, people-first content
• Google Search's guidance about AI-generated content
• Using generative AI content on your website
• Optimizing your website for generative AI features on Google Search
• AI features and your website
• SEO Starter Guide
• Google Search Essentials
• Influencing your title links
• Control your snippets
• Google Images SEO
• Intro to structured data
• How to specify a canonical URL
• Localized versions (hreflang)
• Build and submit a sitemap
• Link best practices for Google
• Top ways to succeed in AI experiences on Search
• A new resource for optimizing for generative AI in Google Search